Lite Billboards and Bus Wraps Target Light
Using OOH to Take Market Share
No longer less filling. Its Tasting Great!
Courtney Bryant, marketing manager for Miller Lite.
Matt Dykstra, MillerCoors general manager for Missouri, Kansas and Oklahoma.
Sheila Rhodes, a MillerCoors field marketing manager for the central region
Brad Feinberg, senior director of media and consumer connections at MillerCoors.
Michael Lieberman, Co CEO NYC Kinetic.
Samantha Brinkman, Account Services Associate Director at Kinetic Worldwide Chicago
Maureen McCloskey, Managing Director, Kinetic NYC
Read about the Taste Tests here ⇒the Behind the Beer blog here.