Lamar Transit Selected by Valley Metro to Manage Advertising Program Across Phoenix-Area Bus and Rail Network
Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that Valley Metro, the public transit agency in Maricopa County, Arizona, has selected Lamar Transit to manage a full-range advertising sales program for a five-year term beginning July 1, 2026.
Lamar will manage all advertising assets on the outside of Valley Metro’s 250 buses, along the exterior and interior of its approximately 60 light rail vehicles, and on kiosks and signage located at light rail stations.
“Lamar has a long-standing track record of working with our transit agency peers and exceeding revenue projections,” said Hillary Foose, Valley Metro’s Chief of Marketing & Communications.” We look forward to partnering with Lamar to maximize our advertising assets, invest in new and creative ways to connect and build up revenue and opportunities that help us enhance our customer experience.”
Valley Metro provides services across a 500-square-mile area in Maricopa County. The agency operates a two-line light rail system with 35 miles of track and 51 stations across the Phoenix, Tempe, and Mesa areas. The agency also operates a network of 50 local and express bus routes throughout the East and West Valley. The addition of Valley Metro further strengthens Lamar Transit’s presence in one of the nation’s fastest-growing transit markets and reinforces its position as a leading transit advertising partner across the Phoenix region.
“Valley Metro plays a vital role in connecting communities across the Phoenix region,” said Casey Sexton, President of Lamar Transit. “We’re excited to begin this partnership and look forward to helping Valley Metro connect brands with their highly engaged audiences to generate advertising revenue and enhanced rider experiences.”
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