Kazakhstan’ Citix is #200
WOO has 20% Increase in Membership in 2023
World Out of Home Organization signs up 200th member
New member is first from Kazakhstan
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier.
The company is an innovative technology developer at the intersection of Smart Cities and AdTech, creating smartboards – smart street gadgets that provide useful information at the right place in the right time with intuitive interface.
The Citix product line consists of four OOH advertising media, covering traffic, pedestrians, roadside and taxis.
WOO now has a spread of members from over 100 countries, covering media owners, media agencies, national associations and OOH service providers/suppliers. In this year alone it has added well over 40 new members.
Citix CEO Yana Shoibekova says: “We believe that joining the World Out Of Home Organization will bring new opportunities, better creativity and more new insight, and collectively will drive the growth of out-of-home advertising on a global scale, through the synergy of industry leaders, professionals and experts.”
WOO Chief Operating Officer Mark Flys says: “We are delighted to welcome our first member from this important and fast developing market in Asia.
“With an increasing focus on driving growth in OOH as quickly as possible, WOO is helping its members meet the challenges arising from an ever more complex and fast-moving media landscape, and this is drawing in a stream of organizations from across the world, in particular from developing markets.”
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org