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J&B Signs —OOH Owner Today

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OOH Owner Today —J&B Signs


by Will Farmer
OOH Today
Media and Communications Manager



Founded in 1981, J&B Signs, Inc. has become one of the largest independent out-of-home advertising media companies in Chicago, Illinois, partnering with local, regional and national advertisers. Over the past three decades, J&B has negotiated thousands of billboard leases and has developed, installed and marketed both traditional and digital billboard locations. J&B has strong professional relationships with local, state and federal agencies, to insure compliance with all zoning and permitting laws, and is a member of the Outdoor Advertising Association of America (OAAA) and the Traffic Audit Bureau (TAB).

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J&B has also pioneered state-of-the-art digital communication networks for the public and private business sectors that generate incremental revenue. J&B boasts the most skilled, respected and proven marketing team in the out-of-home industry. J&B and its key management personnel have extensive experience collaborating with leading advertising agencies and Fortune 500 Corporations. These marketing relationships allow J&B to identify and maximize revenue opportunities.

J&B construction/project management teams have more than 150 years of combined experience supervising on-site construction, installations and on-going maintenance of traditional and digital billboards, as well as interior digital network displays.

Bob Hoelterhoff is J&B Signs president and a highly respected entrepreneur, who knows business from the inside out. During his 40+ years in business development, Bob has led the start-ups of national marketing and advertising agencies and has launched and managed successful political campaigns at all levels.


Bob’s expertise as the out-of-home national director on the Brown and Williamson account allowed J&B Signs to become one of the largest and most profitable independent out-of-home advertising media companies in Chicagoland. Bob sets industry standards in the development of digital out-of-home media, and works closely with federal, state and local governments in establishing digital outdoor protocols.




Marketing & Advertising

Chicago, IL

Billboard Advertising

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