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Ad Council Kicks off $50 Million COVID Vaccine Educational Ad Campaign

Media strategy by Dentsu Health that includes broadcast TV, digital, radio, social media and print

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Ad Council kicks off $50 Million Vaccine Education Campaign


According to the COVID Collaborative, they have partnered with the Ad Council on an unprecedented $50 million vaccine education campaign. The campaign, which officially launched February 25th, will be one of the largest public education campaigns in history.

COVID Collaborative has brought together a diverse advisory group to support the vaccination campaign and to ensure that vaccine messaging is not only informed by the best science, but by representatives of historically marginalized communities to make sure the messages will resonate. Over the next several months, the campaign will aim to reach Americans across the nation and encourage them to take the COVID-19 vaccine to protect themselves and their families.

The goal is to ensure the American public has the most accurate information possible to get them educated on the vaccines and, ultimately, feel empowered to make an informed choice for themselves and their families. We must move from vaccine hesitancy to vaccine confidence. This will be a multi-faceted, research-driven effort with a number of distinct campaigns designed to reach different audiences, including – importantly – communities of color who have been disproportionately affected by COVID-19.


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The Ad Council’s vaccination educational ad campaign media strategy was developed by Dentsu Health and is reportedly includes broadcast TV, digital, radio, social media and print.  No Out of Home was mentioned in the story. Let’s hope that is an oversight in the press.

Michelle Hillman, chief campaign development Officer of the Ad Council said “We created a campaign coordinated enough so that people could use their megaphone with their own audiences and customize it.”


The Ad Council has a very impressive overview of the COVID Collaborative Campaign⇒  About the Campaign . In the overview is a slide, which is below showing media partners. Look closely at the media partners logos and you will find OOH media providers OAAA, GSTV, Intersection, Lightbox, AMC, and Clear Channel Outdoor. 

Here is a link to the list of Ad Council partners who provided funding for the Covid-19 vaccination educational initiative⇒ Partners    

We all know the biggest and we’ll argue, the best megaphone is Out of Home.  

Read the full press release here ⇒The Ad Council and COVID Collaborative Reveal 


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