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Is You Is Or Is You Ain’t (my Baby)

Ground Breakers —New Tradition, Orange Barrel, Branded Cities

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Aug 7, 2023

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OOH …Here’s One Thing

by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company

Here I am all stoked to pen you up something good when my better half informs me that we are late for a Sunday afternoon barbeque. Oh well, the summertime blues. Hope all my outdoor comrades are doing the same. In any event, I will lay it down as a “teaser” with the hopes to follow up on the subject in the next couple weeks.

But first we interrupt this normally televised broadcast to bring you a shout out to Steve Lind and his article on the Coleman vs. the YETI. Coleman vs YETI – OOH TODAY

(factoid…the original Mrs. Coleman resides in an understated house in Montauk btw)

Loved it. And Steve, IMHO, I think New Tradition, Orange Barrel, Branded Cities and a select group of other ground breakers have channeled the YETI in a major way. The bigger question to me is how do you turn a gigantic sausage factory like OUTFRONT or Clear Channel into a luxury brand? Not easy to say the least, particularly when you have lots of stuff you have been selling by the pound for a long time.

Which brings me to the bridge in my song. I personally am loving the latest 13-D filings. The Times They are A Changin. I have $100 that says that we are going to see some tectonic shifts in the industry in the next couple years. Anyone else want the under on that?

“Talent hits a target no one else can hit. Genius hits a target no one else can see.” Dr. Michio Kaku