The Power of a Short Billboard
What happens when you display creative of an entertainer on a billboard, which is very close to the ground? Interaction. Social media goes nuts!
Gino Sesto, CEO at at Dash Two, wondered if there is a relationship to going viral on social media and the height of a billboard or the height from the ground? Is an 8 foot high billboard just asking for it? The point being, the lower the sign is to the ground, the more often ‘fans’ will interact with the OOH display in social media. Interesting question. OOH and Social Media.
To the extent people can obviously physically get up close and personal with the message/display, Gino might have a sound observation. All things being even, do billboards which are physically closer to the viewers, create greater social interaction than ones farther away?
As Gino says, “I would venture a guess this phenomenon has never happened before, we may have encouraged it with our buy of a board that was only 8 feet off the ground…”
Here are just a few of the Instagram posts regarding the new Lady GAGA display featuring her new to be released single, ‘Stupid Love’.
How often does a billboard becomes a trending topic on Twitter?
Check out the Instagram posts. Fun stuff.