Introducing —OOH Today Legal Q&A

Introducing —OOH Today OOH Legal Q&A

Your Source for Out-of-Home Advertising Legal Knowledge

Article No. 1

By: Andy McDonald of McDonald Law, PLLC

andy@mcdonaldlawpllc.com

https://www.mcdonaldlawpllc.com/

I hope this message finds everyone well and thriving in this new year of 2024! I’m excited and happy to unveil this new series of articles which I hope will empower you with valuable legal insights in the realm of out-of-home (outdoor) advertising.  This initial article is intended to serve as a brief introduction of me, as well as some thoughts on the direction I’d like for this series to take.

Here’s a bit about me – I live on the Mississippi Gulf Coast and have practiced law since 1999.  My first introduction to outdoor advertising came from “taking” billboards through eminent domain on behalf of the Mississippi Department of Transportation (“MDOT”).  I became educated on how billboards were valued by working with MDOT’s billboard valuation expert, Dwain Stoops, MAI, and through studying and developing cross examination of billboard industry experts such as Rudy Aguilar, MAI (as well as a whole host of additional qualifications and alphabet soup – truly one of the most well-studied and qualified valuation experts I’ve ever come across).  Following my initial eminent domain experiences, I’ve worked as inside and outside general counsel for billboard companies across the country, assisting with issues ranging from developing various form commercial contracts (such as land leases, advertising contracts, etc.) to M&A work and everything in between.  Whatever legal issue an outdoor company has come across, if I haven’t personally dealt with it, I’ve at least heard of it.

As for the purpose and intended direction of this series of articles, I’d like for the articles to be “living”, meaning they grow through not only my input but from your input, your thoughts, ideas, questions, and experiences.  As many of you know, the law is oftentimes black and white, but there’s a bunch of gray when it comes to how the black and white law affects your particular set of facts and circumstances.  I look forward to exploring these gray areas and how the law affects your issues.  To this end, I hope you write in with questions and share your thoughts and experiences, so we can all work together to provide a better understanding of the legal issues that out-of-home companies face and focus on the issues that matter the most to you.

In each article of “OOH Legal Q&A,” I will tackle questions submitted by you and explore the various legal needs faced by OOH companies. From zoning issues and permit requirements to land lease and advertising contract clauses, no query is too big or too small. I’m here to shed light on the legal nuances that impact your outdoor advertising endeavors.  So, to start things off, send me an email – andy@mcdonaldlawpllc.com – asking me a question or just starting a conversation on your experiences in OOH.  I’m happy to keep your identities confidential unless you’d like me to share your name and information in an article. I look forward to bringing you valuable legal perspectives tailored to the unique challenges and opportunities in the outdoor advertising industry.

About the Author:
Andy McDonald works for his law firm, McDonald Law, PLLC.  He is an AV Preeminent Martindale-Hubbell Peer-Review rated attorney and has practiced law and dealt with billboard issues since he first became licensed in 1999.  Andy is licensed in Mississippi, New Mexico, Oklahoma, and Texas.

Disclaimer:  This article is provided for informational purposes only and does not constitute legal advice or create an attorney-client relationship. While every effort has been made to ensure the accuracy of the information presented, it should not be construed as legal advice or opinion. Readers should not act upon this information without seeking professional counsel. The content of this article may be subject to change, and the accuracy of the information is not guaranteed. Laws and regulations vary by jurisdiction, and the application and impact of laws can differ based on individual circumstances. Readers are advised to consult with a qualified legal professional regarding their particular situation and any specific legal questions they may have. The author and publisher of this article expressly disclaim any and all liability to any person or entity concerning the consequences of anything done or omitted to be done directly or indirectly in reliance upon the information provided. No reader should act or refrain from acting on the basis of any content included in this article without seeking appropriate legal advice on the particular facts and circumstances at issue. The information contained in this article is not a substitute for obtaining legal advice from a qualified attorney licensed in the appropriate jurisdiction. By reading this article, the reader acknowledges that they are not forming an attorney-client relationship with the author or the publisher. No reader should consider this article as a substitute for legal representation, and they should not rely on the information provided herein without seeking professional counsel.

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