Guest Post by Melody Roberts, Owner | Chief Creative Officer, OOHC
IntelyCare‘s on-demand staffing platform allows nurses and CNAs to choose better shifts and pay. The multi-media campaign canvassed Los Angeles and surrounding cities (map of placements) with junior posters, premiere panels, static bulletins, transit benches, bus interior cards, vehicle wraps, digital day parting, and mobile retargeting.
The client was open to bold messaging but wanted a face for the brand, so I created a yin and yang campaign speaking to nurses fed up with their schedules and how the app provides more flexibility.
We used benches, premiere panels, and posters to personalize several cities’ messages and tailored taglines to specific assets such as vehicle wraps and bus interior cards.
The feedback and results prove effective OOH delivered huge wins across the board, driving new traffic to the website and a significant lift in OOH exposed audience engagement.
IntelyCare SVP Marketing Ken Yanhs said, “These (billboards) are great. Everyone loves it and wants billboards everywhere.”
Design by Melody Roberts. View more of the campaign at http://www.outofhomecreative.com. Powered by OneScreen.ai
