Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
“It is facilitating how much can change in less than a year. My agency, AGENCY672, Inc. was just named to Inc. Magazine‘s Inc.5000 list for the second year in a row. The list is comprised each year of America’s fasting growing private companies over a three year period. Last year (2015-2018), we were number 2,367 with 163% growth. This year (2016-2019), we are number 591 with 797% growth.
Now, eight months into 2020, we are struggling like many of those in the media and advertising sectors, especially those in #OutofHome. It is a strange feeling to be recognized for that level of rapid and sustained growth, only to have it flipped on its head in a matter of months for reasons entirely out of our control.
Does it suck? You bet. Is it motivating? For sure. Is it something I dwell on? Absolutely not. 2020 has become about putting one foot in front of the other. It has become about focusing on what is in front of us, not about whatever we did previously.
For everyone doing the best they can right now with the cards dealt to them, you have my deepest respect. Keep fighting the good fight and doing the next right thing. Where ever that takes you is exactly where you were supposed to end up. Trust in the process.”