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In Baton Rouge, They Love Their Billboards & Basketball

Victory Drives OOH 

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The Sweet Taste of Victory Drives OOH

Baton Rouge based, Lamar Advertising, is running 8 digital billboard locations honoring LSU Basketball hero, Tremont Waters and the Tiger’s trip to the Sweet 16.

The LSU Basketball team pulled off a last second win over Maryland last week 69 to 67 in the NCAA Men’s Tournament.  The hero of the day was Tremont Waters, who scored with 1. 6 seconds left on the clock. The win takes LSU to Washington, D.C. later this week Friday, to meet the Spartans of Michigan State.

Word is, Waters is studying business and hopes to go on to work as a travel agent. Watch the video link to YouTube below, you’ll understand the connection to the career aspirations.

Clear Channel Outdoor in Baltimore/Washington, DC reports there has been no activity from local car dealers from the College Park regarding the game’s outcome.  The wacky world of sports and OOH.  We love it.

Watch LSU’s Tremont Waters hit the game-winning shot against Maryland

The local CBS station WABF Channel 9 story here⇒‘How sweet it is’ billboards to go up in Baton Rouge





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