If the Boot Fits —Wear It!
Timberland built a 13 foot model of its famous yellow leather work boot.
Sitting in the city’s Flatiron District — pop-up park was created, with grass, benches and a full-sized living birch tree. Check out what Timberland’s VP of direct-to-consumer and Americas marketing, Kate Kibler has to say.
Read the full story here from Footwear News (FN)⇒ Why Timberland Dropped a Ginormous Replica Boot in the Middle of New York City