Timberland's 13-foot-tall replica boot on display in New York. CREDIT: COURTESY OF TIMBERLAND

If the Boot Fits —Wear It!

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Oct 18, 2018

Think of the social messages being sent. People stop to take pictures with Timberland’s giant replica boot in New York. CREDIT: COURTESY OF TIMBERLAND

Why Timberland Dropped the Boot

Timberland built a 13 foot model of its famous yellow leather work boot. Thirteen feet is massively impressive. The plan is to create a series of OOH experiential activations inside NYC and around the giant boot, to encourage people to enjoy the outdoors, as in nature.

Timberland built a 13 foot model of its famous yellow leather work boot.

Sitting in the city’s Flatiron District — pop-up park was created, with grass, benches and a full-sized living birch tree. Check out what Timberland’s VP of direct-to-consumer and Americas marketing, Kate Kibler has to say.

Read the full story here from Footwear News (FN)⇒ Why Timberland Dropped a Ginormous Replica Boot in the Middle of New York City