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If the Boot Fits —Wear It!

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Think of the social messages being sent. People stop to take pictures with Timberland’s giant replica boot in New York. CREDIT: COURTESY OF TIMBERLAND
Timberland built a 13 foot model of its famous yellow leather work boot. Thirteen feet is massively impressive.  The plan is to create a series of OOH experiential activations inside NYC and around the giant boot, to encourage people to enjoy the outdoors, as in nature.

Timberland built a 13 foot model of its famous yellow leather work boot.

Sitting in the city’s Flatiron District —  pop-up park was created, with grass, benches and a full-sized living birch tree. Check out what Timberland’s VP of direct-to-consumer and Americas marketing, Kate Kibler has to say.

Read the full story here from Footwear News (FN)⇒ Why Timberland Dropped a Ginormous Replica Boot in the Middle of New York City

 

 

 

 

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