Huge Plastic Trash Heap Incorporated into Billboard
You have to see this Wave of Plastic Trash
#OOH simple, clever creative for a critical environmental issue with impressive execution!
Brought to life by Primesight Media
Corona built a display in Melbourne’s Federation Square with 1850kg of plastic, estimated to be the plastic pollution that enters Australian oceans every hour. (https://finance.nine.com.au/2018/06/08/11/31/corona-oceans-plastic-the-beer-company-looking-to-solve-the-oceans-biggest-problem)
The billboard has a very important message – “This is living”. Raising awareness about the neglected environment. In collaboration with Wieden + Kennedy, Vizeum UK, Posterscope and Corona, the billboard highlights the devastating impact of plastic waste in our oceans.
Raising awareness for World Oceans Day with a monster collected pile of plastic trash as part of the brilliant Out of Home execution. #stoptheplastic The site was on Old Street, London. We would love to see more photos. Please send to Bill.Board@OOHToday.com
The three-dimensional art execution creates a brilliantly powerful visual. The creative serves the environmental issue of stopping plastic waste, dead in the water and act responsibly. Simple and clever creative concept for a critical environmental issue! #stoptheplastic
Simple and clever creative concept for a critical environmental issue! #stoptheplastic
Read more about the Primesight Media campaign⇒ Stop the plastic OOH
I was blown away by the photo and read. Should make everyone stop and think!
Thank you Ms Repasky for your comment. The sheer size of the plastic trash wave in the creative execution serves the message well.
I love the execution . Very clever.