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OOH from Independent Creative Agency, Office of Baby
Continuing its collaborative partnership with premium bed and bath brand, Parachute , independent creative agency, Office of Baby created this recent execution consisting of out-of-home messages strategically placed in subways, kiosks and on taxi tops in New York City. The campaign is moving soon to Los Angeles. The creative delivers “subtle, clever and effective brand of humor.”
“The 2018 “Very Comfortable” campaign aligns lulling, desirable imagery with escapist messaging such as, “The city has enough people today”, “Deadlines are a social construct” and “If I die, tell naps I loved them.”
Check out the full release here: https://www.trustcollective.com/2018/05/15/office-of-baby-heralds-parachutes-first-flagship-store-with-new-levels-of-bed-bath-comfort-in-2018-campaign/
Credits:
Chief Creative Officer: Paul Caiozzo
Executive Creative Director: Nathan Frank
Creative Director: Michael Hagos
Art Director: Kelsey Shang
Copywriter: Prit Patel
Producer: Connor Hall
About Office of Baby:
Office of Baby is an independent creative agency. Serving as a brand incubation and innovation hub for the likes of Zulily, ZocDoc, and StreetEasy, we take on unique creative challenges and combine strategy and advertising to help the world love and understand your products.
About Parachute:
Parachute makes modern Bedding and Bath essentials for a more comfortable home. Their products are designed in Venice Beach and responsibly manufactured by the world’s best artisans.
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