Here are The Winners of 1st Quarter 2020 Creative Collection Competition
‘Kindness’ shines on Out of Home in 1st Quarter Creative Winners
The Outdoor Media Association (OMA) has today announced the winners of its quarter one 2020 Creative Collection competition.
Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is Out of Home by recognizing exceptional campaigns each quarter.
Campaigns are judged across the following categories:
- Big, Bold, and Bright
- Best Use of Multi-Format
- Best Use of Digital
- Innovation in Out of Home
Quarter one 2020 attracted 25 submissions from OMA members including: BIG Outdoor, JCDecaux, oOh!media, and QMS Media.
Guest judges included:
- Adam Cadwallader, CEO, XTD
- Natalie Hocking, Manager, Marketing Strategy and Sponsorships, RACQ
- Guy Patrick, Creative Director, The Works
- Claire Woods, Head of External Communications and Digital Marketing, oOh!media
The judges praised the innovation and creativity across all of the entries, awarding a Grand Prix winner as well as two Honourable Mention winners.
“The winning campaigns showcased the potential of Outdoor to put interesting twists on classic ideas. The Doritos campaign in particular created a miniature reality by transforming a bus shelter into a food truck, interacting with the audience in a way no other media channel could dream of. Great Outdoor makes you crave something you never even knew you wanted,” said Natalie Hocking, Manager Marketing Strategy and Sponsorships, RACQ.
“Outdoor has the ability to be very direct, in an over the top way which makes it impossible to miss. Utilizing the opportunity of multi-formats with pop-culture references is what leveraged the winning campaigns over others, and made them stand out for the judges,” said Adam Cadwallader, CEO, XTD.
“oOh!media’s Kindness campaign captured the COVID-19 zeitgeist. oOh!media was quick to react in a time when people needed to be reminded to be kind and act with everyone’s best interest at heart. Kindness, helped drive a more thoughtful sentiment in the community. The timely nature of this campaign embodies the power of Out of Home, to positively influence communities,” said Charmaine Moldrich, CEO, OMA.
Congratulations to the following winners:
Q1 Grand Prix and Innovation in Out of Home
Campaign: Doritos – Food Truck Flavors
Advertiser: Doritos (Pepsi Co)
Creative agency: Isobar
Media agency: PHD
Big, Bold, and Bright
Campaign: Australian Open 2020
Creative agency: Advertising Associates
Media agency: Havas media
Big, Bold, and Bright – Honorable Mention
Creative agency: TBWA Melbourne
Media agency: OMD Melbourne
Printer: Cactus Imaging/oOh!media
Best Use of Multi-Format
Campaign: Messages of Kindness, Consideration and Compassion
Advertiser: oOh!media and Junkee Media
Creative agency: oOh!media
Media agency: N/A
Best Use of Digital
Campaign: Peters Proud and Punch
Creative agency: Leo Burnett
Media agency: Spark Foundry
Best Use of Digital continued
Innovation in Out of Home – Honorable Mention
Campaign: SUV & LCV Q1 2020
Creative agency: TBWA
Media agency: United Melbourne