Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Here are the Finalists for 2023 OBIE Award Entries

81st Annual OBIE Awards

0 1,009

OAAA Announces 2023 OBIE Awards Shortlist

Message for Circle Graphics

A Record-Breaking Year for OBIE Award Entries

Winners will be announced March 28th at the OAAA/Geopath OOH Media Conference

 

Washington, DC (March 2, 2023) – The OAAA is extremely proud to reveal the finalists for the 81st Annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry.

Below is this year’s OBIE Awards shortlist – 131 finalists across 27 categories, selected from a record-breaking total of 813 entries.

Our esteemed 2023 OBIE Awards jury, led by FCB New York’s Chief Creative Officer Gabriel Schmitt, took part in a highly engaging, all-day virtual judging session to debate the most standout elements of OOH excellence, and to hand-select the medal-deserving campaigns of 2022.

Winners in the Bronze, Silver, Gold and Platinum tiers will be revealed on Tuesday, March 28, during the 2023 OAAA/Geopath OOH Media Conference, taking place in Nashville, Tennessee.

To reserve your seat at the live OBIEs show, or to register for the conference, head over to: oaaa.ooh2023.com.

See you there!

OAAA OBIE Awards team

2023 OBIE Awards Finalists

A. SPECIALTY CATEGORIES

A01. BUZZWORTHY

  • Algorand and Invisible North and Billups for Algorand Times Square Takeover
  • Android and Media Futures Group for Android Go Big Q4 ’22 – Luda
  • LG x Lucasfilm and HS Ad for The World’s First Billboard in Aurebesh
  • Netflix for Resident Evil
  • Nissan and TBWA\Chiat\Day and Outdoor Media Group for Nissan Thrill Super Bowl 2022
  • Spanx and GUT and Noble People for Spanx White Pants with Silver Lining Technology

A02. CONTEXTUAL

  • ABC and OMG23 for Abbott Elementary
  • Gesa Credit Union and Copacino Fujikado for A Healthier Approach to Money Bus Integrations
  • Intel Evo and Overall Murals, Dentsu and Posterscope for Laptops. Evolved.
  • Sixt USA and 19:13 for Sixt Airport Installation
  • Wendy’s and Saatchi & Saatchi X for Don’t Arch

A03. CUSTOM INSTALLATION

  • Blue Origin and Rocket City Digital for Blue Origin’s “Take Flight” Experiential Billboard
  • goodr and Lamar Advertising for $25 Active Sunglasses for Anyone
  • Kraft Foods Jet-Puffed Marshmallows and The Kitchen @ Kraft Heinz for GLOW in the Dark Billboards
  • RODCO Steel Distributors and Lamar Advertising for RODCO Steel Distributors
  • Seven Feathers Casino Resort and Anvil Northwest for Seven Feathers Consecutive Boards
  • Sony Pictures and Midnight Oil and Rapport for “Lyle, Lyle, Crocodile” Dimensional Billboard

A04. DATA USE & TECHNOLOGY

  • Meta and Creative X, Media Monks, and Publicis Media for Built By All of Us
  • NBA and GLOW, MediaHub, Rapport, and Vistar Media for 2022 NBA Postseason: 75th Anniversary

A05. INTERACTIVE (ONLINE INTEGRATION)

  • Edrington’s Glenrothes and Colossal Media and Nova Marketing for Glenrothes
  • Google and MFG, Overall Murals, and Kinetic Worldwide for Find that Thing
  • Karat Financial and Brex Billboard Rewards for Billboards: The Ultimate Social Media!

A06. EXPERIENTIAL (PHYSICAL PRESENCE)

  • BYOMA and Company X Marketing for BYOMA: Better Skin Glass Bus
  • Comedy Central and Clear Channel for South Park 25th Anniversary Denver International Airport Activation
  • Dr. Dennis Gross and Vector Media for Dr. Dennis Gross “Peel Mobile”
  • goodr and Alchemy Media for goodr NYC Oasis
  • M.M. LaFleur and Vector Media for “You’ve Arrived” Mobile Pop-Up
  • Netflix and Outdoor Media Group and Boldsite Media for Ozark – Snell Farm

A07. INTEGRATED MULTI-MEDIA

  • Gerald R. Ford International Airport and Extra Credit Projects for GFIA Integrated Logo Campaign
  • MilkPEP and GALE, Grand Visual, and Talon for MilkPEP Supports Female Marathoners
  • Nordstaat Brewing and Adams Outdoor Advertising for Nordstaat Brewing

A08. INTERNATIONAL

  • Black Diamon Cheesestrings and Epitaph Group Inc. for Cheesestrings Swap Activation
  • Kraft Heinz Company – Philadelphia Cream Cheese and Carat Canada for Taste of Heaven
  • Notion and Evolve OOH for For Your Life’s Work. 
  • Pizza Pizza and Zulu Alpha Kilo for Pizza Pie Charts
  • Science World and Rethink and JSI Communications for Science World T.rex
  • TV 2 Denmark and Armstrong Film, Acecat VFX, and PHD Denmark for Tinka og sjælens spejl

B. INDUSTRY CATEGORIES

B01. AUTOMOTIVE

  • BMW of North America and Goodby Silverstein & Partners for BMW i4 M50 by Kith
  • Car City and Extra Credit Projects for Car City $39 Down
  • Hyundai of Dothan and Out of Home Creative for Zombie Apocalypse
  • Hyundai IONIQ 5 and Innocean USA and Canvas Worldwide for Hyundai Genesis G90
  • Sixt USA and 19:13 for Sixt Airport Installation

B02, CONSUMER PRODUCTS & SERVICES

  • American Express and Universal McCannand Rapport for Member When – Jet Bridges
  • FirstBank and TDA_Boulder and Project X for FirstBank – Less Intimidating Bankers
  • Intel Evo and Overall Murals, Dentsu and Posterscope for Laptops. Evolved.
  • Lee’s and OUTFRONT STUDIOS for Lee’s – Weeeeee Love Plumbing
  • Postmates and Mother LA and Kinetic Worldwide for Get it on
  • Skatell’s Manufacturing Jewelers and Adams Outdoor Advertising for Moving Diamond
  • The Zen Dens and Adams Outdoor Advertising for Let Go And Float Tease + Reveal
  • Urban Nirvana and Adams Outdoor Advertising for Unwind

B03. DIRECT TO CONSUMER

  • Casper and Quan Media Group for Casper 2022 OOH
  • Paul Smith and Overall Murals for Tease & Reveal
  • Zora and Colossal Studios for State Of Mind

B04. ENTERTAINMENT, LIVE EVENTS & GAMING

  • Air Zoo and Adams Outdoor Advertising for 2022 Air Zoo Campaign
  • Amusements & Entertainment and Cumulus Radio, Inc MN and Clear Channel Outdoor for Half Assed Morning Show Campaign
  • NBA and GLOW, MediaHub, Rapport, and Vistar Media for 2022 NBA Postseason: 75th Anniversary
  • Seven Feathers Casino Resort and Anvil Northwest for Seven Feathers Consecutive Boards

B05. FASHION & LUXURY GOODS

  • adidas and Gucci and OUTFRONT STUDIOS for adidas x Gucci
  • Columbia Sportswear and Universal McCann, Rapport and Lightbox OOH Video Network for Columbia Warmth Melts Icy NYC Windows
  • L’Oréal – Yves Saint Laurent Libre and BETC for Yves Saint Laurent Libre

B06. FOOD & BEVERAGE

  • The Coca-Cola Company and Kinetic Worldwide for Coca-Cola Dreamworld Glass Bus
  • Jollibee and David&Goliath and Billups for Jollibee Tasty OOH
  • Mars Wrigley – M&M’S® and The Mars Agency for M&M’S® Album Art
  • Sextro Vodka and BooneOakley for Sextro Vodka
  • Thomas’ Breads and Colossal Studios, Starcom Media, 1000Heads and Vault Communications for Wake Up to What’s Possible
  • Wendy’s and Saatchi & Saatchi X for Don’t Arch

B07. FILM & MEDIA

  • Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
  • 20th Century Studios and OMG23 for Avatar: The Way of Water
  • Lamar Advertising and Extra Credit Projects for Lamar 120th Anniversary OOH Campaign
  • Netflix for Resident Evil
  • Paramount Pictures and Midnight Oil for “Sonic the Hedgehog 2” OOH Campaign
  • The Walt Disney Company and LG Electronics for Oswald’s Larger-Than-Life Greeting for Disney’s 100th Anniversary
  • Warner Bros. and Midnight Oil for “Fantastic Beasts: The Secrets of Dumbledore” Dimensional Billboard

B08. RETAIL

  • Halo Collective and OUTFRONT STUDIOS for Budega
  • Nike and Wieden + Kennedy Portland for The NWSL is Never Done
  • Paul Smith and Overall Murals for Signature Stripe 

B09. PUBLIC SERVICE & NONPROFITS

  • ArchCity Defenders and HLK for Justice for Some
  • ArtPop Street Gallery for ArtPop Street Gallery Class of 2022
  • California Tobacco Control Program – Undo.org and Overall Murals and Duncan Channon for The Little Big Lies
  • Childhood Domestic Violence and OUTFRONT STUDIOS for Childhood Domestic Violence: Change the Ending
  • EARTHDAY.ORG and Extra Credit Projects for Earth Day Invest In Our Planet
  • Iranian Diaspora Collective and MilkMoney for “WOMAN. LIFE. FREEDOM.” OOH Campaign
  • Lamar Advertising and Extra Credit Projects for George Lois Tribute OOH
  • Lamar Advertising for Dream
  • OAAA and Extra Credit Projects for Betty White Tribute OOH
  • Ukraine and OUTFRONT STUDIOS for UNITED WE STAND WITH UKRAINE

B10. TRANSPORTATION, TRAVEL & TOURISM

  • Bayou Country Crawfish Trail and Lamar Advertising for Pinch My Tail!
  • Expedia Group and Wieden + Kennedy Portland and Billups for VRBO Only You and Your People
  • Gerald R. Ford International Airport and Extra Credit Projects for GFIA Logo OOH Campaign

C. CRAFT CATEGORIES

C01. COPYWRITING

  • Disney Media and Entertainment Distribution and Proof Creative for Disney+
  • Halo Collective and OUTFRONT STUDIOS for Budega
  • Mr. Mister Mosquito and OUTFRONT STUDIOS for Get Revenge
  • Nike and Wieden + Kennedy Portland for The NWSL is Never Done
  • Stytch and Division of Labor and Brex Billboard Rewards for Go Passwordless

C02. DIGITAL DESIGN

  • Amusements & Entertainment and Cumulus Radio, Inc MN and Clear Channel Outdoor for Half Assed Morning Show Campaign
  • Netflix for Resident Evil
  • The Output for Output Global Talents Open Call
  • Patron and MediaHub and Rapport for Patron – El Alto

C03. ILLUSTRATION

  • Amazon Music and Overall Murals and Rapport LA for Breakthrough Artist
  • Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
  • Edrington’s Glenrothes and Colossal Media and Nova Marketing for Glenrothes
  • Warner Media – Looney Tunes and Movement Strategy and Overall Murals for Tweety’s 80th Birthday
  • Thomas’ Breads and Colossal Studios, Starcom Media, 1000Heads, and Vault Communications for Wake Up to What’s Possible

C04. PHOTOGRAPHY

  • Melograno Premium Craft Cocktails and Dough Agency for Melograno Premium Craft Cocktails Launch Campaign
  • San Francisco Department of Environment – REUSE and Boyce-Mangin for REUSE – SF

D. FORMAT CATEGORIES

D01. BILLBOARDS

  • Amazon Music and Overall Murals and Rapport LA for Breakthrough Artist
  • Amazon Prime Video and Overall Murals and Rapport LA for Let’s Change The Business
  • Heather Hills Senior Living and Extra Credit Projects for Heather Hills Senior Living Campaign
  • Lamar Advertising and Extra Credit Projects for Lamar 120th Anniversary OOH Campaign
  • Netflix and Midnight Oil for “Glass Onion: A Knives Out Mystery” Dimensional Billboard Custom Installation
  • RODCO Steel Distributors and Lamar Advertising for RODCO Steel Distributors
  • Sextro Vodka and BooneOakley for Sextro Vodka

D02. STREET FURNITURE

  • Google and Google Creative Lab and BBH USA for Google Search: Find That Thing
  • Pennsylvania Department of Community & Economic Development and Red House Communications and Intersection for “Butt No” to Fight Cigarette Litter in Philadelphia 
  • San Francisco Department of Environment – REUSE and Boyce-Mangin for REUSE – SF

D.03 TRANSIT

  • American Express and Universal McCann and Rapport for Member When – Jet Bridges
  • Aristocrat Gaming and Company 8 Ad Group and Kre8 Media Outdoor for Aristocrat’s “The Curve” Iconic Mobile Billboard
  • Ballast Point Brewing Company and CUENTO Marketing for Ballast Point Brewing Company’s SoCal Vehicle SWARM
  • Collective and OUTFRONT STUDIOS for Collective: You Create. We Calculate.
  • Netflix and Mediahub and Rapport for Wednesday
  • Constellation Brands – Two Lane Beer and Delta Media, and NMB Media for Luke Bryan’s Two-Lane Beer Promotion

D04. PLACE-BASED OOH

  • Gerald R. Ford International Airport and Extra Credit Projects for GFIA Nonstop Items
  • Mars Wrigley – M&M’S® and The Mars Agency for M&M’S® Album Art

D05. COMBINED MULTI-OOH FORMATS

  • 20th Century Studios and OMG23 for Avatar: The Way of Water
  • The New York Times and Omnicom – Outdoor Media Group for The New York Times – Independence
  • MilkPEP and GALE, Grand Visual, and Talon for MilkPEP Supports Female Marathoners via an Inspiring OOH Campaign
  • Netflix and Mediahub and Rapport for Wednesday
  • Netflix and Midnight Oil, Mediahub, and Rapport for Slumberland OOH Campaign
  • Postmates and Mother LA and Kinetic Worldwide for Get it on
  • Sextro Vodka and BooneOakley for Sextro Vodka
  • Uber for Uber Eats

 

For the LOVE of OOH! Please subscribe

 

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: