Groupo Mexico Integration with Hivestack Enters Programmatic DOOH Landscape for the First Time
Grupo IMU appoints Hivestack as its first supply side platform (SSP) for programmatic digital out of home (DOOH) in Mexico
Partnership to make Grupo IMU’s high impact DOOH inventory available programmatically to advertisers on a local and global scale
MEXICO CITY, MEXICO, MONTREAL, CANADA – Hivestack, the world’s leading, independent programmatic DOOH ad tech company today announced a partnership with Groupo IMU, the leading out of home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.
Through this partnership, brands, agencies and omnichannel demand side platforms (DSPs), both within Mexico and globally, can activate programmatic campaigns across Grupo IMU’s network of DOOH screens reaching its +60m weekly impressions across high impact screens on roadside, bus shelters, urban panels and at the main airport in Mexico City International Airport.
Hector Gonzalez, Chief Revenue Officer US & LatAm at Hivestack commented, “This is an incredible opportunity for us to offer Grupo IMU’s premium DOOH inventory to advertisers locally and globally and we are thrilled to include screens from across the main airports and on high traffic roadside locations across Mexico. The partnership will create new opportunities for Grupo IMU to benefit from new revenue from ’Outside-in’ campaigns and offer digital inventory on a much larger scale to advertisers globally.”
Cynthia Vargas, Head of Programmatic at Grumo IMU added, “At Grupo IMU we have a large network of inventory and extensive experience executing successful DOOH campaigns that we are excited to apply to programmatic DOOH. Programmatic DOOH advertising and its relevance has grown in the last 6 years and connecting with Hivestack provides us with transparency and security in the management of our inventories, in addition to benefiting from their excellent products and services that will help us go further.”
As part of this partnership, Hivestack reaffirms its commitment to support collective action to tackle the climate crisis and help its clients and partners transition to a net zero economy. Grupo IMU aligns perfectly with this mission with more than 400 of its urban panels enabled to receive AA, AAA, C, D, CR, square and button batteries and batteries, all of which are recyclable.
Hivestack is the largest independent, global, full stack, marketing technology company, powering the buy and sell side of programmatic digital out of home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in 25+ countries across the globe. For more information, please visit hivestack.com