This past weekend witnessed 3 world class events starting with the coronation in London, the Kentucky Derby in Louisville and The F1 Grand Prix in Miami. OOH was used in all three events but the biggest, most watched event was the coronation. Early morning is not one of our favorite parts of the day. We watched two of the three. Our readers in England shared this OOH story and photos.
Piccadilly Lights joins celebrations to mark historic Coronation weekend
Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colorful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights.
Coronation content appeared on large format city center and roadside screens up and down the land on May 6 as the Royal processions and historic ceremony unfolded.
In London, a special five-hour domination saw the Piccadilly Lights, Piccadilly Circus, switch from a celebratory message to a photograph of the King as His Majesty was crowned in Westminster Abbey. The screen space was given by Landsec which owns Piccadilly Lights.
For 15 days in the lead up and during the Coronation weekend, Ocean screens carried adverts supporting The Big Help Out, an opportunity for people to lend a hand by volunteering for community projects in their local neighborhoods. The artwork was created MCSaatchi and the screen space was given by Ocean.
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