There’s a huge appetite for innovation in OOH
Q&A with Adam Brozo: From OUTFRONT Veteran to Social Indoor’s New National Senior Sales Manager
MINNETONKA, Minn. —Social Indoor, the digital out-of-home (DOOH) network founded by Tony Jacobson, announced it has hired seasoned OOH veteran Adam Brozo. Social Indoor has scaled to 3,500+ venues and 16,000 programmatic-ready monitors and frames across 20 U.S. states. With the pandemic in the rearview and top-market non-compete behind them, the company is accelerating the hybrid expansion model, targeting 15-20 new markets for 2026. Social Indoor currently counts 49 active franchise markets and is recruiting experienced OOH professionals nationwide. Brozo has been brought aboard to grow the company’s sales.
After more than 26 years with OUTFRONT Media, Adam Brozo is stepping into a new chapter with Social Indoor as National Senior Sales Manager. We caught up with Adam to hear about his journey in OOH, his perspective on the industry, and what excites him about this next move.
Q: Adam, you spent over two decades at OUTFRONT. What stands out to you most from your time there?
A: It’s rare in today’s world to spend that much time with one organization, but OUTFRONT gave me the chance to build lasting relationships and watch the OOH industry evolve firsthand. From the early days of static billboards to the integration of digital, data, and programmatic buying, I’ve been fortunate to experience how powerful this medium can be when it adapts to the times. More than anything, though, it’s the people—clients, colleagues, partners—who made it so rewarding.
Q: You’ve witnessed incredible changes in OOH. How would you describe the state of the industry today?
A: OOH is stronger than ever. Advertisers are craving attention in a fragmented media landscape, and OOH provides unmatched impact and credibility. Digital has brought new targeting and measurement capabilities, but I still think simplicity can be just as effective. Whether it’s a clean, static board or a dynamic digital screen, the power lies in delivering a message where people actually notice it. That balance of innovation and staying true to the fundamentals is what excites me about where OOH is headed.
Q: What drew you to Social Indoor at this stage of your career?
A: Honestly, the opportunity to be part of something entrepreneurial. Social Indoor has built a unique model—connecting brands with audiences in places where they have dwell time and no distractions. It’s creative, it’s memorable, and it adds a fresh dimension to OOH. After years in a large corporate environment, joining a nimble, fast-growing team feels energizing. I get to take my experience and apply it in new ways, helping build national momentum for a brand that’s really breaking through.
Q: What are you most looking forward to in this new role?
A: Partnering with clients to show them what’s possible with Social Indoor. There’s a huge appetite for innovation in OOH, and I believe our inventory opens doors to categories and campaigns that traditional formats can’t always reach. I’m also excited to collaborate with the Social Indoor team—it’s clear they’re passionate, driven, and focused on growth. That’s the kind of environment where I thrive.
Q: Any advice you’d give to those just starting out in OOH?
A: Stay curious, listen more than you talk, and never underestimate the value of relationships. The technology will continue to evolve, but at the end of the day, this business is built on trust and creativity. If you keep those at the center, you’ll do well.
About Social Indoor
Social Indoor is a national DOOH network placing brand messages in high-attention environments across the U.S. Founded by Tony Jacobson, Social Indoor combines corporate-led growth with a franchise model to deliver context-relevant, programmatic-ready inventory in restaurants, bars, fitness, and entertainment venues. Learn more at socialindoor.com.
- Advertisement -
