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Four New Members Appointed To OAAA’s Board of Directors

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Four New Members Appointed To OAAA’s Board of Directors

New Members of OAAA Board Will Play Integral Role in Out of Home’s Continued Digital and Creative Evolution


May 7, 2020 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today it has appointed four advertising industry innovators to its Board of Directors. Each new member of OAAA’s Board of Directors is a pioneer in the out of home (OOH) industry, all contributing to the sector’s continued digital and creative evolution. The new members of the board are:

  • Scott LaFoy, Chief Executive Officer of Link Media Holdings;
  • Regis Maher II, Co-Founder and President of do it outdoors;
  • Sean McCaffrey, President & CEO of GSTV; and
  • Kelly Peppers, Chief Executive Officer of Colossal Media.

“All of our new Board members bring a profound passion for the out of home industry and a range of viewpoints and expertise that will undoubtedly help us accelerate the evolution of our great medium,” said OAAA President & CEO Anna Bager. “While these are still challenging times for our members and the advertising industry, out of home is enjoying a true digital and creative renaissance that I am confident will continue as our economy reopens. OAAA has a long history acting as the industry’s galvanizing force, whether it’s to advance the medium through the integration of new technologies like digital OOH or through new measurement capabilities. I look forward to the contributions of Kelly, Scott, Regis and Sean to help us continue to drive the industry forward in new ways.”

Sean Reilly, OAAA Chairman and Chief Executive Officer of Lamar Advertising Company added, “I am delighted to welcome four highly talented and accomplished individuals to the OAAA Board of Directors. Kelly, Regis, Scott, and Sean are proven leaders within our industry, and each will bring valuable perspectives to the Board that will contribute to our industry’s continued growth and success.”

OAAA’s Board of Directors is comprised of OOH media company executives representing all facets of the OOH industry including billboard, street furniture, transit, and place-based companies. The Board is the governing body of OAAA which represents 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers.

“I’m honored to join the OAAA Board and eager to bring a fresh perspective to the OOH conversation,” said Kelly Peppers. “I hope to deliver insights on creativity, strategy and culture that will support all OAAA members, regardless of company size or offering.”


“Having been involved with OAAA for 30 years, I look forward to joining the Board and the opportunity to serve the OOH industry in a broader role,” said Scott LaFoy. “I have always valued my involvement and membership with OAAA because it represents a unified voice for the industry and provides valuable resources for its members.”

“I look forward to representing all segments of our industry and to assembling a strategy with the Board to move OOH up the media ladder in a quickly changing advertising world.” Regis Maher II

“I am excited to bring a new and dynamic point-of-view to the OAAA Board of Directors,” said Regis Maher II. “I look forward to representing all segments of our industry and to assembling a strategy with the Board to move OOH up the media ladder in a quickly changing advertising world. With the changing times of COVID-19 top-of-mind, I am certain my over 20 years of OOH experience will help elevate our industry to the next level.”


“As the OOH sector embraces an impressive creative renaissance, and combined with DOOH capabilities now moving beyond signs becoming screens to dynamic consumer engagement platforms defined by smart targeting and attribution, the innovation at work and opportunity to create new value is exciting,” said Sean McCaffrey. “I look forward to joining the OAAA Board of Directors to contribute towards building value for our partners and consumers.”

For more information please contact OAAA at info@oaaa.org or (202) 833-5566.

The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats including billboards, street furniture, transit advertising, and place-based media. We are proud of our longstanding role as the primary advocate in Congress, at states, and in the courts, for the protection and safeguard of the OOH industry. Established in 1891, OAAA has offices in New York City and Washington, DC. Please visit us at oaaa.org.




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  1. Adam Malone says

    I fully expected to be disappointed by the appointments… I AM NOT disappointed.

    Regis, Sean, Kelly and Scott are all wonderful additions and represent creativity and innovation in diverse and growing segments of the OOH industry.

  2. No Fear No Favor says

    Adam Malone, solid choices indeed. Great to see them step in.

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