OAAA Takes Over the Las Vegas Strip to Champion Programmatic OOH at Programmatic I/O
In a bold move to spotlight the power and precision of programmatic out of home (OOH), the Out of Home Advertising Association of America (OAAA) has launched a vibrant campaign during this year’s Programmatic I/O in Las Vegas. From May 18–22, digital buyers and media leaders attending the conference are greeted with fun, high-impact creative across iconic screens on the Strip.
The Programmatic OOH Benefits Campaign is a full-scale city takeover aimed at reinforcing the strengths of programmatic OOH in today’s privacy-first, performance-focused marketing landscape. With lines like “100% Viewable. 0% Bots,” “Look Ma, No Cookies,” and “It’s Like Yoga for Your Ad Spend,” the campaign is both playful and pointed, capturing attention while delivering clear messaging around key advantages such as real-world visibility, fraud-free environments, and flexibility.
Big Screens, Bigger Message
The campaign spans some of the most prominent digital billboards in Las Vegas, including:
- 63LV (Las Vegas Blvd & W Harmon Ave)
- The Horseshoe (Las Vegas Blvd & E Flamingo Rd)
- The Blvd (Las Vegas Blvd & Sands Ave)
- Harmon Corner (S Las Vegas Blvd & E Harmon Ave)
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A message from Movia Media
Each unit features colorful, minimalist designs paired with bold statements designed to resonate with a digital-savvy audience exploring the future of advertising. The ads direct viewers to FlexYourOOH.com, promoting programmatic OOH’s capabilities.
This effort builds on the momentum from last year’s awareness push in NYC and San Francisco, underscoring OAAA’s continued leadership in pushing programmatic innovation in out of home.
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