Flexcar Encourages Nashville to “Ditch the Dealer”
By Amber Larkins, OOH Today
Flexcar, a company that offers monthly car subscriptions, recently launched a campaign in Nashville and Boston. Flexcar recently achieved a special milestone- drivers have gone more than 100 million miles in Flexcars.
In Nashville, Flexcar’s “Ditch the Dealership, Save Thousands” billboard is on The Nashville Sign. In Boston, Flexcar is on display at the iconic Boston South Station with a “Leave the Crowds Behind with Flexcar” campaign.
These are not the first out-of-home executions for Flexcar. In addition to the aforementioned campaigns, they’ve done a takeover of the elevator section of Boston’s South Station, Ring signage at TD Garden, and billboards across the greater Boston area. They’ve also launched billboard campaigns across Atlanta, Charlotte, and Nashville.
The campaign’s objective was awareness. The cost of car ownership is approaching all-time highs. Flexcar’s creative concepts were centered around “flexible car lease” and how audiences could save money by using their subscription service rather than owning a car.
Alex Parks, Flexcar’s publicist said, “Flexcar lets people enjoy all the benefits of having a car without needing to sign long-term loans, spend time and money on maintenance, and figure out what to do with your car if you’re traveling or simply don’t need a car for a few months of the year.”
The creative was developed inhouse. Flexcar worked with Clear Channel, New Tradition, Outfront, and Orange Barrel Media to make the campaign happen.
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