Firefly Partners with Neustar
New York, NY; San Francisco, CA – Firefly, the leader in mobility-based advertising in the Digital Out-of-Home (DOOH) space, is announcing the release of its Audience-Based Mobility planning capability. This first-of-its-kind solution, enhanced by data from Neustar, a TransUnion company, delivers new data-driven insights that will help advertisers understand and visualize relevant consumers, allowing brands to target those audiences as they move about in the real world.
“By understanding consumer mobility behavior, we can better inform our clients on how best to reach these audiences as they go about their day to day. We can essentially deliver and amplify their message in sync with real consumer mobility, behavior and effectively bring the Firefly Product Suite to these consumers where and when they’ll be most receptive to the messaging” said Roey Franco, SVP of Product at Firefly.
Neustar’s proprietary audience segmentation technology powers the new Audience-Based Mobility planning capability. This advanced consumer segmentation approach leverages robust, real-world identity data and enriches it with over 17,000 demographic, behavioral, and attitudinal data points. Brands can target audiences across DOOH, online, mobile, CTV and more with Neustar’s segmentation, enabling a consistent approach derived from the same identity framework.
“We are excited to partner with Firefly to help advertisers find their audiences in the world around them,” said Chuck Wagner, Neustar’s Director of Product Management. “By combining Neustar’s identity data with Firefly’s insight on consumer mobility patterns, we’re able to bring to market a powerful tool that will show advertisers how dOOH can be a valuable part of their media plans.”
Firefly is a data-first mobile media network delivering the most relevant experiences and content to the most relevant consumers through car top and in-car display technology. Our smart screens deliver dynamic, contextually aware brand activations, empowering them to efficiently engage consumers in major markets across the U.S. Each month, Firefly’s network delivers over 1 billion impressions on the streets and in the vehicles of New York City, Los Angeles, Chicago, San Francisco, Las Vegas, and Miami – with many more cities and millions more consumers to come. Founded by Kaan Gunay (CEO), Firefly is headquartered in the San Francisco Bay Area, with offices in New York City, Los Angeles, Chicago, and Istanbul. Visit fireflyon.com.