FAST FACTS —Bhabie
Fast Facts Friday
geekOUT —Fast Facts Friday
The vertically-oriented billboard above has a Snapcode which can be scanned with the Snapchat app to unlock an augmented reality experience that turns the billboard into a video for Bhabie’s antics. It is to promote her Snap Original show, Bringing up Bhabie.
Turns out this billboard was a wonderful choice for Snapchat’s campaign featuring AR for its new reality TV show. Audiences who see that billboard are 25% more likely than the general population in that market to use Snapchat and 24% more likely to watch TV programs online. Double Win.
Also – people who watch TV programs online are 24% more likely than the total population to say that they’ve noticed a large billboard in the last week!
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