Executive Committee for Geopath Reassures Seamless Leadership Transition
Providing Critical Tools
This announcement was also released on Friday, May, 28. Again, most everyone had shut down early for an extended Memorial Day weekend, as Geopath’s members were sent this message below. The communication and content is not at issue, but for the life of me, why would anyone release an important announcement on a Friday and especially, on a Friday before a three day weekend and in this case, the unofficial start of summer? Anyone?
Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement.
Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and accreditation from the appropriate domestic and international media measurement authorities when developing media measurement methods.
Our future is bright, membership is higher than ever, and Geopath’s commitment to continue providing our members with valuable, reliable, and transparent OOH data has never been stronger.
Help us, Help You, by keeping the only Independent Voice for OOH.
If you read OOH Today via LinkedIn, thank you. To ensure you never miss a post
and maintain unconstrained speech for the OOH/Billboard Industry,
click here to ⇒Subscribe to OOH Today.