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The Benefits of Digital Advertising

OUTFRONT has installed more than 600 screens

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OUTFRONT Media is continuing to partner with transit agencies across the country, having installed 600+ digital screens in the MBTA’s subway system alone. Two years into the pandemic, the company is continuously adjusting to the agencies’ and riders’ needs through digital signage and advertising.

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Victoria Mottesheard

“What we are actually seeing is that when people are returning to office, in a more flexible style, they have a bit more joy in their day,” says Victoria Mottesheard, VP, marketing, NY/East region, at OUTFRONT. “They are excited to see colleagues and visit the restaurants they know. When they are working from home, they have a bit more time on their hands to engage in social activities.”

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Read the full article to learn about the new, post-pandemic transit habits.



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