EFFECTIVE Billboards—Fast & Simple
Fast & Simple —EFFECTIVE
GRAND RAPIDS, MICH— Look fast! New OOH for FASTSIGNS is catching audience’s attention along West Michigan highways.
Creative and media strategy by advertising agency, Extra Credit Projects (ECP) using billboards to drive their message of delivering fast signs to their customers.
“It’s about finding the simplest form of an idea,” said Rob Jackson, creative director and principal of ECP. “In this case we took this national brand identity and found a way to portray exactly what they do in a compelling and creative way, using the outdoor medium as part of the message.”
About Fast Signs
Fast Signs International, Inc. is a global franchisor of FASTSIGNS sign and graphic centers which is a business-to-business franchise with more than 750 locations in 9 countries. The Grand Rapids FASTSIGNS is a top five center for sales volume in the U.S. and Canada.
Extra Credit Projects is an award-winning advertising and design agency that takes a simple creative approach to campaigns and always provides extra for its clients across multiple industries nationwide.