It’s been sixteen years since the iconic iPhone was released and the first non-military drone was granted a license for commercial use. Now, hobby drones are available to the public and are celebrating their 10th anniversary.
Drones have opened up the sky to the OOH industry, providing photographers with a variety of opportunities that were once too expensive or difficult to access. Photos and videos taken at these heights give a unique perspective of cities, highways, and neighborhoods, and can also provide close-ups of creative displays. Almost every billboard looks great from the perspective of a drone, with no short reads or blocking trees. From the client’s perspective, drone photos and videos that showcase their creativity with the city skyline or highway below are beneficial to their creative Ego. Although approach videos from a drone’s perspective are appreciated, approach photos from the driver’s perspective are what grab the attention of media buyers. They don’t care about drone shots. By providing stellar images that promote the client’s campaigns and the OOH industry, we can only gain more business in the long run.