Tip of Tongue and D2C —Take the RED PILL
DPAA Videoeverywhere Summit II
The DPAA Video Everywhere Summit in photos II
More on the day in photos
The speakers were excellent. Obviously some better than others. The professionals knew their material and applied it generously and appropriately to the #OOH / DOOH audience. Tip of Tongue and D2C dominated the afternoon with Anush Prabhu and Terence Kawaja Typically, near the end of these all day events, the number of people in the chairs diminishes significantly by late afternoon. This event did not, which speaks to the planning and speakers selected by DPAA. Congrats Barry Frey & team.
Summarizing two more of the top presentations. Check out the slides and summary comments.
Tip of Tongue trumps Top of Mind!
Effective visual on Tip of Tongue for brand. Anush Prabhu, MediaCom
“You used to see someone talking to themselves on the street and think they were crazy, now it’s just the norm. In 5 years time we will probably be speaking more to machines than to people.” MCM CSO, Anush Prabhu
Terence Kawaja, shaking the balconies to the floor at the
Shattering ideas. @tkawaja Luma Partners
This meme drives the Terence Kawaja point home on the changes in marketing -Direct to Consumer D2C brands
You may not like the imagery but the example works in illustrating the effectiveness of Direct to Consumer success.
Proof of Direct to Consumer success by advertiser/brand
The DPAA Digital OOH Everything
is worth every penny and every minute. Invest in yourself. Be there next year.