DPAA Announces Plans for Global Video Everywhere Summit, October 13, NYC

sponsors for this year’s event include Adapt Media, Adquick, Broadsign, GymTV, Lamar, Wildstone and others

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Mar 24, 2026

DPAA Announces Plans for Global Video Everywhere Summit, October 13, NYC

NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced its initial plans for this year’s Global Video Everywhere Summit set for October 13 at Pier 60 at Chelsea Piers in New York City.

The DPAA Summit is widely seen as the largest one-day media/marketing event of its kind, showcasing the growing role of digital out of home advertising, in-store retail media, and experiential in today’s omnichannel mix. Keynote topics and sessions at this year’s event will include.

In-store retail media’s role in purchase decisions.
The role of DOOH at sporting events.
CTV/DOOH synergies, the role of video investment at agencies today.
Measuring the contribution of DOOH to the overall omnichannel mix.
The global evolution of programmatic buying.

“We’ve received early interest from our global community in this year’s Summit,” said Barry Frey, President & CEO of DPAA. “Executives anticipating a bullish year are blocking calendars and reserving sponsorships now.”

Early confirmed sponsors for this year’s event include Adapt Media, Adquick, Broadsign, GymTV, Lamar, Wildstone and others.

The DPAA Global Video Everywhere Summit is part of Out of Home New York, a full week of activities.

About DPAA

DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community -s many business acceleration benefits, including access to a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others. DPAA’s Video Everywhere Summit, the largest one-day media/marketing event of its kind is set for October 13 at Pier 60 in New York City.