Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Double D Delivers in 3D —Size and Flexibility

SONY Pictures uses Vector Double D as a core piece of their media buy

0 1,319

Size and Flexibility —Vector Media’s Double Decker Bus Delivers 3D and Illumination

The Sony movie, “Hotel Transylvania 3 Summer Vacation”

When the NYC Vector rep Gary Greenstein, in the mid 2000’s, walked into the Buckhead, Atlanta offices at Posterscope, sharing these new media formats, like Double Decker buses, I must confess, my initial reaction was ‘ compared to a bulletin?” “You have to be kidding me.”  Never said it, though I thought it.

Today my appreciation is, “Double Decker Buses with Vector?”  “Love ’em.  Always been a fan from Day 1!”
I believe they are that good!

Here is the latest from Vector.

Vector Media’s Double D Bus Delivers Size and Flexibility

The Sony movie, “Hotel Transylvania 3 Summer Vacation”

Check these photos out…3D, illuminated, each bus was different…over 5 buses in NYC and 5 buses in LA. SONY Pictures uses the double decker as a core piece of their media buy as well as chartered out for press/PR/events/activations.

One of the best OOH creative I’ve ever seen at street level…breaking OOH technology and innovation barriers!  (I bet if you call Gary Greenstein he would be happy to share detail and give you a quote)

The movie came in first at the box office opening weekend July 13!





- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: