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DOmedia on Publicis’ Move to Proprietary Buying / Planning Platform

DOmedia is still the largest and most transparent out-of-home media marketplace in North America.

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DOmedia on Publicis’ Move
to Proprietary Buying / Planning Platform

 

Nick Sadler CEO, DOmedia

 

Aug. 20, 2020 – COLUMBUS, Ohio | As you may already know, Publicis has decided to transition from DOmedia to a set of proprietary buying and planning tools, effective October 1, 2020. Of course, everyone at DOmedia is incredibly saddened by this news, but we are proud of the work we have done with Publicis and wish them the best. 

 

a message from Wrapify

 

Eight years ago, Publicis tapped DOmedia to develop North America’s first open, transparent marketplace for OOH media. It was a testament to their visionary leadership and commitment to fundamentally impacting the OOH industry: putting clients and value creation first, making OOH more accessible to advertisers, and taking a risk that paved the way for many other agencies and media suppliers to follow their example. These agencies (along with the thousands of supply-side DOmedia users that support them) will continue to benefit from the industry-wide, centralized, database of photos, inventory data, and technology standards that Publicis helped establish. 

That is a legacy that will stand the test of time. The work DOmedia and Publicis undertook together still echoes through the industry’s tech-ecosystem and the evolving relationships between clients, agencies, and OOH media suppliers. However, we understand that many businesses have experienced unprecedented changes over the past few years, even before the onset of the COVID-19 pandemic. And, some – even at the highest levels of this industry – have chosen to alter course.

DOmedia is still the largest and most transparent out-of-home media marketplace in North America. Our agency users, including Kinetic – the largest OOH media agency in the U.S. – remain committed to a more open and accessible out-of-home media industry

Publicis’ decision came as a surprise to the passionate team inside DOmedia that supports them every day. To those incredible team members, we say, “don’t take this personally, and don’t worry.” DOmedia is still the largest and most transparent out-of-home media marketplace in North America. Our agency users, including Kinetic – the largest OOH media agency in the U.S. – remain committed to a more open and accessible out-of-home media industry.

 At the same time, to our customers and partners, we say, “DOmedia remains committed and unshaken in pursuit of our shared vision.” 

Whether it be the launch of Canada’s first nationwide platform for measuring and planning OOH media, our ever-expanding suite of enterprise tools for media agencies and suppliers, democratizing the industry through our BillboardsIn.com platform for small businesses, or the impending launch of the industry’s first-ever data-marketplace – DOmedia has never shied away from the breadth of the challenge we have set for ourselves. We believe in this industry. We believe in the power of OOH. And, we believe in the power of technology to make it more accessible, transparent, and measurable. 

Just as the pandemic cannot stop the broader “OOH renaissance,” nothing will stop DOmedia’s commitment to creating the transformative technologies that support it. Because – like the OOH industry itself – DOmedia is a company with a proud history and its best days ahead. 

And, finally, to our colleagues at Publicis, past and present, we say, “thank you.” It has been an absolute honor to serve your business and your clients. You will be missed, but we wish you the best of luck. There is still a long road to walk before this industry’s journey of transformation is complete, and we are bound to cross paths in the future. From our family to yours, please know that we will always meet again as friends.

About DOmedia
DOmedia is the out-of-home advertising industry’s largest marketplace platform for planning, buying and selling media. The world’s leading ad agencies and media companies rely on DOmedia’s enterprise solutions, while small businesses use www.BillboardsIn.com to plan and execute OOH campaigns online. Learn more at www.DOmedia.com. For press inquiries or further questions, please contact Ian Bowman-Henderson, Director of Marketing at ian@DOmedia.com.

 

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2 Comments
  1. Adrian Cotterill says

    DoMedia has been around for years as a proposal / RFP automation tool and I admire their longevity but they need to pivot their business once again.

    I am 100% NOT surprised by Publicis’ move here. OOH agencies tend to use their own RFP platforms for planning and buying static and DOOH as they try to avoid the use of “middle-man tech” on directly-bought transactions.

    That is in sharp contrast to programmatic transactions where DSPs / Exchanges / SSPs enable the automation – as opposed to an RFP process pushing avails and proposals. With programmatic, ads of course are served directly into the DOOH screens using bid request/response protocols such as OpenRTB.

  2. No Fear No Favor says

    Great comments Adrian Cotterill. The definitions are helpful and regarding DoMedia, pivoting for them is essential and I believe they are working it. Thank you for the thoughts.