New York, —When the opportunity arose for do it outdoors media and other out of home industry leaders to band as one in support of Publicis Media’s #workingwithcancer multi-million-dollar media campaign, everyone came together in a powerfully impactful way. We began turning our wheels on how to help, donating a domination fleet, one serving as the interview back drop ,and a domination parade around Davos headquarters located in Times Square, bringing attention to the millions of dollars donated in out of home media ads in the market and kicking off their powerful campaign.
On Tuesday, January 31st, 2023 at Davos HQ in New York, NY Publicis Groupe and their founding partners (AbbVie, Adobe, AXA, Bank of America, BNP Paribas, BT Group, Citi, Cancer at Work, Gustave Roussy, Google, Haleon, Labcorp, L’Oréal, Lloyds Banking Group, LVMH, Macmillan Cancer Support, Marriott International, McDonald’s, Meta, Memorial Sloan Kettering Cancer Center Mondelēz International, MSD, Nestlé, Omnicom, PepsiCo, Renault Group, Sanofi, Toyota Motor Corporation, Unilever, Verizon, Walmart) kicked off their #workingiwthcancer campaign with the important message that half of us will be diagnosed with cancer in our lifetime. The campaign’s message brings awareness to the fact that all of us have a role to play in supporting people with cancer in the workplace. From the person struggling with a cancer diagnosis, a friend who’s carrying stress due to illness, to the person providing care to a loved one. Cancer affects all of us. Join us in reducing the stigma of cancer in the workplace by bringing light to this amazing cause.
We do it outdoors daily, bringing together the big, bold presence of out of home media with interactive and engaging mobile advertising. We’re the largest national mobile billboard company, and we support our campaigns through field marketing, brand experiences and impactful digital engagements