DIVE Billboards Announces Partnership With Neighborhood Network, Nextdoor, Takes Hyperlocal Content To The Streets With The Launch Of ‘Nextdoor Outdoor’
Toronto, CA – Digital Out Of Home (DOOH) leaders DIVE Billboards announced a partnership with Nextdoor, the neighborhood network, with the launch of ‘Nextdoor Outdoor’ across both the U.S. and Canada. The program is the latest innovation for Nextdoor’s advertising platform and will bring local neighborhood content to life in exciting new ways by merging online moments with DOOH.
With a reputation for delivering hyperlocal and relevant content to its audiences, Nextdoor will now bring the same content to the streets across neighborhoods and high-traffic venues through its partnership with DIVE. Advertisers will be able to leverage DIVE’s global DOOH vendor inventory. This will allow trending moments and stories of kindness from Nextdoor and brand partners to appear out of home.
The partnership launched earlier this year with a series of activations at Toronto FC home matches, which included stories from Nextdoor’s “Neighbor of the Match” content series celebrating neighbors doing good works in their community. The content was amplified on digital billboards in Nextdoor’s activation footprint making each neighbor a local star, while bringing the campaign to life for thousands of stadium fans.
Deborah Hall, CEO and co-founder at DIVE, said: “Nextdoor Outdoor will provide and support awareness for the platform’s advertisers, allowing them to bring their Nextdoor campaigns to life on digital billboards globally, focusing on that local mentality and really bridging the gap between social, digital and OOH, which is what DIVE is passionate about.”
Heidi Andersen, Chief Revenue Officer at Nextdoor said: “As Nextdoor continues to foster local connections and empower neighborhoods, we are excited about our strategic partnership with DIVE. By combining Nextdoor’s hyperlocal reach with DIVE’s innovative digital outdoor advertising platform, we are enabling advertisers to connect with their communities like never before and market in a way only Nextdoor can. With this new technology, we can bridge the gap between offline to online, connecting in-real-life local moments with engaging online content. Together, we are illuminating the power of collaboration and redefining the way local advertising engages and influences neighborhoods.”
About DIVE Billboards:
DIVE Billboards curates and translates dynamic, data-driven creative and social UGC moments to billboards around the world, combining social and digital out of home (DOOH) strategies for ultimate engagement and discovery. Their full-service offering produces brand safe social conversations for companies including the NBA, Netflix, Wendy’s, and Warner Media. Bridging the gap between mobile platforms and DOOH with cutting edge campaign technology and strategy, DIVE’s products include the multi award-winning Twitter Billboard, which pioneered bringing social conversation to IRL screens around the world utilizing social conversation, influencer marketing and data-driven advertising. DIVE Billboards is known for creating award-winning industry-firsts, like launching the first-ever TikTok billboard. Based in Canada and co-founded by Deborah Hall, Michael Girgis and Jake Neiman, the team has received numerous industry accolades including being awarded Best International Award & Best Community Award by COMMB 2023 and Best Use of Real-Time Data in the Media Innovation Awards for its work with HBO Game of Thrones, as well as receiving recognition at Cannes Lions.
About Nextdoor:
Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 305,000 neighborhoods across 11 countries. In the U.S., 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom.
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