DIVE Billboards Announces Partnership With TikTok
Bringing the Best of the Entertainment Platform to DOOH
Toronto, CANADA – Digital Out Of Home (DOOH) leader DIVE Billboards has announced its new partnership with TikTok leveraging the platform’s newly announced ‘Out Of Phone’ offering, enabling TikTok’s advertisers to bring campaigns and social moments to life via digital billboards globally. The partnership brings together the power of the two platforms, amplifying user generated content from TikTok to the world with a DOOH innovator, DIVE Billboards.
As TikTok moves further into the entertainment space, DIVE Billboards will help the company leverage data-driven creative and social UGC moments and share them with on-the-go consumers. Netflix was the first brand to utilize the joint services of DIVE Billboards and TikTok with their campaign for the release of Your Place Or Mine when the brand launched an exclusive TikTok campaign that encouraged audiences to shoot their shot with their crush. In this partnership with TikTok, Netflix pulled fans’ TikTok submissions into Netflix’s New York Times Square billboard, making the campaign the first ‘live’ TikTok billboard takeover for 24 hours.
“DIVE Billboards is known for taking trends to the streets, and this partnership with TikTok will allow audiences to discover brand stories while they are on the go, and provide a bigger canvas for advertisers beyond the mobile device,” said Michael Girgis, co-founder, DIVE Billboards.
“Our highly engaged audience and captivating content, combined with billboards as a medium provides a unique and powerful opportunity for us and our brand advertisers,” said Dan Page, Global Head of Distribution, New Screens at TikTok.
About DIVE Billboards:
DIVE Billboards curates and translates dynamic, data-driven creative and social UGC moments to billboards around the world, combining social and digital out of home (DOOH) strategies for ultimate engagement and discovery. Their full-service offering produces brand safe social conversations for companies including the NBA, Netflix, Wendy’s, and Warner Media. Bridging the gap between mobile platforms and DOOH with cutting edge campaign technology and award-winning strategy, DIVE’s products include the multi award-winning Twitter Billboard, which pioneered bringing social conversation to IRL screens around the world utilizing social conversation, influencer marketing and data-driven advertising. DIVE Billboards is known for creating award-winning industry-firsts, like launching the first-ever TikTok billboard. Based in Canada and co-founded by Deborah Hall and Michael Girgis, the team has received numerous industry accolades including being awarded Best International Award & Best Community Award by COMMB 2023 and Best Use of Real-Time Data in the Media Innovation Awards for its work with HBO Game of Thrones, as well as receiving recognition at Cannes Lions.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.