A brief reminder from Geopath and Digital Signage Expo in Las Vegas.
Geopath president Kym Frank is set to be the keynote speaker at the “Digital Out-of-Home Strategy Summit” at the Digital Signage Expo today, Tuesday, March 27, 2018.
Ms. Frank will discuss the DOOH measurement ecosystem – today and tomorrow – examining the strengths and weaknesses of available data sources and methodologies. She will speak about the benefits of big data for OOH and will share industry best practices. Finally, she will provide an update on Geopath’s place-based measurement pilot.
OOH Today will share more about Kym Frank’s presentation to the DSE later this week.
