Dedicated OOH Insider Information —Cohoot For Salespeople in OOH
contractually provide for a suspension option
Cohoot For Salespeople in OOH
Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s jump in and discover the hottest topics from the week here …
Smaller Market Question
A question has come in from Cohort @Arctic Movie: What agencies should we absolutely be talking to as a smaller market that may have some solid inventory for national buys? Full Thread Here>>>
Dunkin Adds to Its Fast Food Empire
Who is the OOH contact for Dunkin these days? Inspire Brands recently announced it is buying Dunkin, which also owns Baskin-Robbins, for $11.3B. Inspire owns Arby’s, SONIC Drive-In, Jimmy John’s and Buffalo Wild Wings restaurants. Full Thread Here>>>
We-Cycle is a Big Branding Opportunity for Aspen
I just saw that Big Outdoor now has the We-Cycle/Aspen Bike Share. What a cool branding opportunity in a market that has no OOH anywhere near Aspen. Check the thread for a contact name and info. And thanks, @Wealth Nav. Full Thread Here>>>
I Can’t Believe You Did That
Oh here comes a good thread. What was your biggest work mistake? What did you learn from it? Some of these are so cringe, as the kids say. Full Thread Here>>>
Big Time Merger Announced
Pretty big news: Seen Outdoor Media and CHUCK Agency announce their exciting new merger to become Seen Media Group, LLC. Full Thread Here>>>
Seeking Recreational Pot Pro
Does anyone from a state that currently has recreational cannabis know what changes to regulations might be made in states that just voted to go from medical only to recreational? Arizona, for example. Full Thread Here>>>
Share the Gratitude This Week at Happy Hour
It’s a great question – what are you thankful for? Answer it along with your peers at Geopath’s Virtual OOH Happy Hour – this Thursday 11/19 at 5 p.m. Eastern time. Full Thread Here>>>
On that note, check out this thread and poll on “Should we renew our Geopath membership?” from longtime Cohort @Insert Avatar. Avatar notes it seems like there is a lot of disagreement on here about it’s value. Costs keep going up but there’s been zero innovation or improvement in the data. What do you think? Full Thread Here>>>
Road Travel In the Age of Covid-19
Asking the impossible: Cohort @Ticket Iceland would like everyone to go to their crystal ball and answer “Is there any way to predict what road travel will be like this holiday season, with Thanksgiving, Hanukkah and Christmas? I’m in such a locked down state (CA) that it is hard to have perspective.” Full Thread Here>>>
Suspension During a Lockdown? What to Do?
Are any of you being asked to contractually provide for a suspension option on the client side for a period they determine in the event of mandatory lockdown? Add your experience. Full Thread Here>>>
Independent Billboard Operators USA
Something to ponder: Is Ibousa effectively a path to a universal platform for local vendors so that buyers can go to one place to buy across a large network of small mom and pops? Full Thread Here>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill at BillBoard@OOHToday.com and he may provide you with an invite code