OMA Creative Awards 2025 Launch – Entries Now Open
The Outdoor Media Association announced the launch of the 2025 OMA Creative Awards season at a Cannes-themed lunch hosted at Sydney’s Museum of Contemporary Art. Surrounded by Perrier-Jouët champagne, the event gathered the 2024 inaugural jury, as well as industry leaders, creatives, and OMA members to mark the beginning of another exciting year recognizing the best in Out of Home (OOH) creative campaigns.
Guests were treated to an inspiring conversation between Dee Madigan (Executive Creative Director, Campaign Edge) and the 2024 Grand Prix winners, Alana Wood and Tom Badge (TBWA\Melbourne) who won for their Specsavers Welcome to Melbourne campaign. The duo shared stories from their trip to the 2025 Cannes Lions International Festival of Creativity in France, awarded as part of their Grand Prix win.
The luncheon also marked the local trophy presentations from the World Out of Home’s Annual Congress in Mexico City held in June this year. The Specsavers campaign took out the Creatives Award: Classic category, whilst Lion’s XXXX Gold received Bronze in the new Creatives Award: Special Build category.
Entries for the 2025 OMA Creative Awards are now open, with winners to be announced early 2026. The Awards will continue to elevate both the OOH industry whilst also championing the most compelling, creative, and inspiring OOH campaigns.
“The Out of Home industry continues to thrive both locally and globally” said Elizabeth McIntyre, CEO of the Outdoor Media Association. “The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel — engaging audiences in real time with real reach, in ever more dynamic, meaningful, and creative ways.”
To learn more about the OMA Creative Awards or to submit an entry, please visit oma.org.au/creativeawards
Outdoor Media Association oma.org.au
About the OMA Creative Awards
The OMA Creative Awards launched in 2024 to celebrate Outdoor and Out of Home creative excellence across all formats. As Australia’s number one broadcast medium, OOH has an unmatched presence: on streets, in transit, at point-of-purchase and across evolving digital platforms, providing endless opportunities for creative innovation and connection.
These awards are dedicated solely to honoring outstanding creative work; the campaigns from the past year that have inspired, built brands, emotionally connected, disrupted, captured the zeitgeist, mobilized people and impacted in meaningful ways. Winners of the Grand Prix are awarded a trip to the Cannes Lions International Festival of Creativity which includes return airfares, accommodation and full festival passes.
- Advertisement -
