Acquired —Creative to Insite —OOH Word(s) on the Street Today
Creative Outdoor Advertising and Insite Street Media
It is only fitting with this ‘word on the street’ post, that April is Financial Literacy Month. (FLM)
FLM is a great opportunity to access and promote one’s financial state of affairs and sharpen those skills. So Happy Financial Literacy!
You know how we like to be first with the news and announcements. Sharing our contacts and network with information which only they can provide.
Today’s ‘word’ is brief.
Unofficially, (with 3 solid confirmations) word on street is Creative Outdoor Advertising, COA, has acquired Insite Street Media. No details yet. We were told the ink is still wet.
Insite Street Media corporate offices are located in Atlanta suburb Roswell and Executive offices in Sherman Oaks, CA. Insite has ‘multitude of outdoor advertising products, including transit benches, transit shelters, bus advertising, college campus media, and other non‐traditional out-of-home formats’. Their website reports a total of 5,800+ shelters, 10,000+ benches, 215 buses and more.
COA has offices in Tampa and Ontario, Canada and offers transit, street furniture, benches, recycle media and more. Check out the website. David Gray is the President.
It appears this is one where the little fish is swallowing the bigger fish. That does not happen often. When it does, typically certain conditions exist. Happy Financial Literacy Month!
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