Cracking the OOH Code: Smart Buys Through Data & Insights

Cracking the OOH Code: Smart Buys Through Data & Insights
Geopath Featured Session

May 7, 2025 | 1:00-2:30pm | Marquee (Level 2)

Start planning your 2025 OOH Media Conference with the official conference agenda! Read more about the sessions available in just over two weeks at the industry’s leading conference.

View the Agenda

Be sure to plan your conference travel to include Geopath’s training sessions before and after the conference. Additional information on Geopath’s sessions can be found below. We hope to see you there!

Master every stage of the OOH buying journey with the insights from Geopath’s panel of experts from both the buy and sell side at the 2025 OOH Media Conference!

This interactive panel will take you behind the scenes of a client’s inquiry—from decoding the initial brief to crafting a data-driven, high-impact OOH plan. You’ll gain insider knowledge on:

• Asking the right follow-up questions to shape a winning strategy
• Identifying the best media using a mix of expertise and data
• Leveraging Geopath data and audience insights to unlock hidden opportunities
• Explore attribution options to validate and enhance the effectiveness of your OOH plan.

Don’t miss this dynamic discussion on rethinking how data fuels smart buying decisions!

Panelists

Glynnis Reilly
VP, OOH
Horizon Media

Dean Stallone
Founder & CEO
WNDW

Nolan Panno
Director, Research and Insights
Clear Channel Outdoor

Scott Fiaschetti
EVP Marketing
Geopath

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