CORD CUTTING – AN OPPORTUNITY FOR OOH
Kym Frank — Cutters, Shavers and Nevers
Kym Frank, Geopath President, reminded by the recent Netflix/Regency rumors, addresses the relevance to the overwhelming and growing withdrawal from monthly cable or satellite services. Commonly called Cord Cutting, Ms. Frank discusses the cord cutting phenomenon and the prospect created for OOH.
CORD CUTTING TRENDS – AN OPPORTUNITY FOR OOH
by Kym Frank
with – a “Cord Never.” Or maybe you have already done one of these yourself.
cord-cutters are spending 11 more hours watching Netflix every month than
those who subscribe to cable or satellite – yet another testament to value for dollars.