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Cooler Screens Next Generation Digital In-Store OOH Media

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This is an impressive format!  If the photos represented in the video are accurate, it is an attractive canvas in store for advertisers! Well named, ‘Cooler Screens’.

 

Verizon and Cooler Screens Power Next Generation Digital In-Store Media Platform

 

Verizon Business Provides LTE Connectivity and Managed Services for Cooler Screens’ In-Store OOH Screens and Explores Future 5G Solutions

 

NEW YORK and CHICAGO — Verizon and Cooler Screens, the company behind the digital in-store experience that replaces traditional cooler doors, today announced a long-term, strategic agreement to create and deploy next generation digital services for retailers. Verizon Business is powering Cooler Screens digital media and merchandising platform through LTE connectivity and a fully managed solution including Internet of Things (IoT) condition-based monitoring, integrated service desk, and field services support. Verizon Media is extending its digital out of home (DOOH) advertising footprint to enhance in-store shopping experiences and omni-channel advertising opportunities. Additionally, Cooler Screens smart cooler doors have wireless capability which in turn allows Cooler Screens to explore ways to leverage Verizon 5G for faster and enhanced digital experiences in the future.

Verizon Media and Cooler Screens are bringing the power of digital advertising to brick-and-mortar retail, offering marketers an innovative way to reach consumers while they shop in essential businesses across the country. Verizon Media has extended its digital leadership position to modernize the in-store shopping experience on retail cooler doors to become the exclusive ad platform offering inventory access to this unique, digital in-store retail experience. In partnership with Cooler Screens, Verizon Media will be the primary supplier of DOOH ads in top Walgreen store locations in the U.S., including Chicago, New York City, San Francisco and Seattle, reaching over 75 million shoppers monthly within a year.

 

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“Advertisers want to be able to reach consumers not just whenever they show intent, but wherever, and on any screen,” said Iván Markman, Chief Business Officer, Verizon Media. “Leveraging DOOH experiences in essential retail locations offers a powerful and unique opportunity to improve the consumer experience and connect with shoppers at point-of-sale. We are excited to expand our DOOH inventory with this partnership and will continue to enable advertisers to reach greater audiences through our omnichannel DSP.”

“The key to digital advertising 3.0 is changing the shopping experience in-store. The Cooler Screens formula is based on captivating consumer audiences at the point-of-sale and enabling brands to connect with shoppers at the new last mile of advertising,” said Arsen Avakian, co-founder and CEO of Cooler Screens. “Our partnership with Verizon Media is accelerating the digital transformation and providing advertisers new paths to grow.”

Verizon Business will provide a fully managed IoT solution and wireless connectivity to Cooler Screens cooler doors to power the high resolution smart screens that deliver in-cooler contents and ads to consumers at their point of decision. Additionally, Verizon provides the back-end technology to create a customized proactive and predictive management model, inclusive of IT system management support, edge management, telemetry alerting and roadmap planning.  Cooler Screens and Verizon are poised to build on this solution and explore ways to leverage the speed and latency of 5G for more transformative customer experiences.

“Delivering next generation digital merchandising and advertising solutions requires reliable connectivity and superior management services,” said Michele Dupré, group vice president, retail, hospitality and distribution, Verizon Business. “Verizon is able to provide the networking and IoT solutions Cooler Screens needs today and build a foundation for the 5G-enabled future.”

 

About Verizon
Verizon Communications Inc. was formed on June 30, 2000 and is celebrating its 20th year as one of the world’s leading providers of technology, communications, information and entertainment products and services.  The company offers voice, data and video services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

 

About Cooler Screens
Cooler Screens is reimagining the consumer experience in brick-and-mortar retail. The company has developed a patented in-store digital merchandising and media platform that enables consumers to experience in-store what they love about shopping online. Enjoying simplified access to the latest and most relevant information, consumers can now make more informed in-store decisions to best fit their budgets, taste and health preferences. The impact for retailers is a dynamic way to increase sales by offering shoppers a better, more personalized experience at the last mile of advertising. For consumer product companies, Cooler Screens is providing a new platform to build brand awareness, market their products at the point-of-sale, and improve visibility with real-time analytics. For more information, please visit http://www.coolerscreens.com.

 

 

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2 Comments
  1. Jenifer says

    Interesting choice in partnership. Where this is missing the mark, and some may argue, OOH struggles, is how can and does this tie in to the advertiser or retailers overall digital marketing engagement and strategy. Imagine, a consumer interacts with the ‘Cooler Screens” and post engagement, the same consumers receive marketing via SMS, email, future website engagement….surely I’m not the only one that sees the gap?

  2. No Fear No Favor says

    Great comments and observation Jenifer. I imagine Verizon is all over the SMS, email and mobile engagement being Verizon.