How Better Engineering Extends the Life of Your Billboard Investment
Billboard structures are more than support systems—they’re long-term assets that directly impact performance, reliability, and revenue. In today’s OOH landscape, we spoke with Jeff Campbell, General Manager of Fabrication at Formetco Structures, about how precision engineering helps maximize the lifespan of these investments.
Q: Why is engineering so important when it comes to billboard structures?
Jeff Campbell:
“Engineering is what separates a structure that simply stands from one that performs long term. Every environment is different—wind loads, soil conditions, and location all play a role. If you’re not designing for those variables upfront, you’re setting yourself up for maintenance issues down the road.”
Q: What does precision manufacturing actually mean in this industry?
Jeff Campbell:
“It comes down to consistency and control. At Formetco Structures, we use high-grade steel, controlled welding techniques, and strict quality standards to ensure every component is built exactly as designed. That level of precision ensures everything fits and performs the way it should once it’s installed.”
Q: How does that translate into real value for operators?
Jeff Campbell:
“A well-built structure is going to save you money over time. You’re going to see less maintenance, fewer unexpected issues, and more uptime. That’s what really matters—keeping your assets performing and generating revenue.”
Q: What should operators be thinking about when planning their next project?
“Operators should be thinking beyond installation and focusing on lifecycle value. A structure isn’t just a one-time cost; you’re buying an asset that is expected to perform for years in demanding environments.”
Q: What’s the biggest takeaway for someone evaluating their next structure?
Jeff Campbell:
“Don’t just look at the upfront cost. Look at how that structure is going to perform five, ten, fifteen years down the road. That’s where the real value is.”
As the OOH industry continues to evolve, the expectations around durability and performance are only increasing. Better engineering doesn’t just build stronger structures, but smarter investments.
To learn more or get started on your next project, reach out to Formetco Structures today to talk through your needs and build something that lasts. phone 800-367-6382.
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