Coming Soon OAAA’s Megabrands Report
The Out of Home Advertising Association of America (OAAA) is releasing its annual MegaBrands report this Thursday, April 17th. Stay tuned as they reveal what the top brands spent on out-of-home advertising in 2024.
Once again, Apple was the top spender at $68.3 million. Some of the other top spenders included McDonald’s, Amazon, Coca-Cola and Verizon.
But more than just big names, the report highlights a growing trend in OOH advertising: 60% of the top 100 advertisers increased their OOH spend year-over-year. Additionally, 13 brands saw their investments more than double, including digital-first and DTC brands like Stripe and Old Navy.
Watch for the report coming out this Thursday, April 17, when OAAA releases all of its MegaBrands insights.
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