Coinstar Growth of New Digital OOH Advertising Biz Leads to DPAA
Coin counting machines now feature ad-enabled digital screens in 4,000 retail locations
Coinstar Joins DPAA Global
Coin counting machines now feature
ad-enabled digital screens in 4,000 retail locations
NEW YORK – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Coinstar®, owner of self-service coin-counting kiosks found in retail stores, is now a member of the organization.
In October, Coinstar launched adPlanet™, a digital advertising platform that sits atop Coinstar® kiosks in supermarkets. The service allows regional and national brand advertisers to reach consumers at the point of sale with dynamic and tailored messaging on 32-inch, full-motion digital screens.
“adPlanet is a powerful and exciting new Digital Out of Home advertising platform that allows brands to connect with shoppers as they are making purchasing decisions,” said Michael Jack, vice president of product at Coinstar. “As we seek to grow our relatively new digital advertising business, we have joined DPAA to gain access to its vast training and research resources and have the opportunity to network with its broad network of experts and professionals in the digital, programmatic and ad tech communities.”
Coinstar currently has approximately 4,000 adPlanet-enabled machines in retailers across the country. The company has secured partnerships with programmatic solution providers to accelerate revenue growth.
“With a footprint in many thousands of retail locations across the country, Coinstar is wisely capitalizing on the opportunity to leverage the power of digital screens to connect brands with consumers using timely, relevant messaging,” said Barry Frey, President and CEO of DPAA. “As a new digital media owner, we welcome Coinstar to DPPA and we are excited to support their efforts to bring adPlanet to more retailers across the country.”
About Coinstar, LLC
Based in Bellevue, Wash., Coinstar owns and operates the largest fully automated, multi-national network of self-service coin-counting kiosks. With more than 22,000 kiosk locations, Coinstar provides convenient and reliable coin-counting services at mass merchants, grocery and drug stores, and financial institutions. Consumer solutions include coin-to-cash, coin-to-eGift card, and charity donation options. For kiosk locations and information, visit www.coinstar.com.
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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