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Cannes Lions Honors Working with Cancer With Prestigious Grand Prix Award

Do It Outdoors Media Mobile Billboards Supports

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Cannes Lions prestigious White Lion award
Cannes Lions prestigious White Lion award – Lions Health Grand Prix for Good

Cannes Lions Honors Working with Cancer With Prestigious Grand Prix Award
CANNES–Do It Outdoors Media, the nation’s largest mobile billboard and field marketing company is honored to be a contributor to Publicis Groupe’s reception of the highly coveted Lions Health Grand Prix for Good award, a celebration of the use of creativity to positively impact business and brand on a global scale, for their Working With Cancer initiative.

Publicis Groupe launched a global media campaign in January, introducing the #WorkingWithCancer initiative, and do it outdoors quickly got their wheels rolling to support, providing multiple mobile billboards for the launch at Davos in New York, creating an out-of-home market domination that raised awareness throughout Manhattan. The Working with Cancer initiative brought light to ending the stigma of cancer in the workplace, with over 600 pledging businesses and impacting over 20 million employees.

Pictured left to right: Carla Serrano, CSO Publicis Groupe, Arthur Sadoun, Chairman & CEO Publicis Groupe and Dave Penski, CEO Publicis Media

Regis Maher, President & Founder of do it outdoors, is attending the Cannes International Festival of Creativity and commented: “When Arthur and Publicis shared the Working with Cancer campaign with us, we were honored to have the opportunity to support such an important cause. Not only was it a campaign about compassion and creativity, but it was globally impactful. We are extremely proud to partner with Publicis Groupe and help pave the way for a brighter future for those working with cancer. This award is a statement of what happens when we come together for positive change, most deserving of the Grand Prix for Good.”

do it outdoors media was founded in 1997 and is the nation’s largest national mobile billboard and field marketing company. Driving brands through a combination of out-of-home media with interactive and engaging mobile advertising, do it outdoors achieves CTRs above industry average, with their innovative Shadowfencing technology. They reach a highly targeted audience at the right time in the right place. do it outdoors have executed campaigns for such brands as: Vogue, Coors, Pepsi, Target, Verizon Wireless, Gucci and Xfinity, to name a few. For more information, visit doitoutdoors.com.

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