Campbell-Ewald—OOH Agency Today
Playing the OOH long game
by Sarah Druhan, OOH Today Journalist
At Campbell Ewald, OOH advertising is anything but impersonal. This fully-integrated marketing communications agency is about people first and foremost, looking to connect with consumers on a personal level and creating work that reflects essential “human truths.” And with a melting-pot staff of over 400 people across New York, Los Angeles and Detroit, as well as an award from Ad Age in the 2021 “Best Places to Work” category, it’s easy to see how this can be accomplished.
Campbell Ewald has been playing the OOH game since its foundation by Frank Campbell and Henry Ewald in 1911. And despite their age of over a century, the agency seems to have mastered the unique power of staying relevant: they began managing one of their biggest clients Chevrolet in 1919, but also had their cultural consultancy ‘The Salon’ named Forever 21’s cultural agency of record in 2021. Their typical year comprises a whopping 755 print, OOH, and publishing projects, something they attribute to their ability to “put consumer experience at the heart of brand strategy in a way no one else has.”
This full-service agency is one of the Industry’s strongest survivors for a reason. Their devotion to personal connection and putting consumer voices at the heart of everything they do gives them a simple solution to any and all advertising issues, as well as a history of turning the often-bumpy OOH road into a casually smooth one. With a nimble production strategy that is both multi-platform and in-house, the award-winning Campbell-Ewald is engaging audiences and producing some of the best commercial creative work on the market.