Bulldog Mobile Billboards —OOH Owner Today
OOH Owner Today —Bulldog Mobile Billboards
by Benny Taubman, OOH TODAY Reporter
Found in 2006 and based in Dallas, TX and New York City, Bulldog Mobile Billboards offers high-impact mobile billboard advertising services that will leave lasting impressions but won’t break the bank. The business has carried out over 1,500 campaigns and self-reportedly has access to more advertising trucks than any other group in North America. Bulldog has executed campaigns in basically every major U.S. city including NYC, Chicago, Las Vegas, and Miami.
The company has three different varieties of mobile advertising services. The first is Bulldog’s mobile billboards which come in two different sizes and price points and have faces that are easy to change, duplicate, and store. Additionally, clients have the ability to utilize Bulldog’s street teams that are able to assist campaigns by performing duties such as the distribution of products, coupons, and premiums.
Bulldog’s second variety of mobile billboards is the Glass Walled Display Trucks. These unique OOH displays feature four sides of transparent windows, space for vinyl wrap branding on the window borders, and come in 14’ and 18’ sizes. Additionally, the vehicles are able to support climate control, have built-in stairs, storage with onboard power, and are enterable. One noteworthy feature of the trucks is that they have the ability to change into mobile showrooms. Lastly, Bulldog offers 12’ LED (Digital) trucks which are state-of-the-art and have three panels – one on the left, right, and back. Rod Collins, the Founder and CEO of Bulldog, shared some insights into his business in an exclusive OOH Today interview.
Q: Why should advertisers choose your business?
A: “After being in this business for 16 years and being personally involved with more than 1,800 advertising truck campaigns, I know how to produce remarkable advertising trucks. Give me a call – you will be glad you did!”
Q: What is the company’s key to success in the OOH business?
A: “Like my bulldog that inspired the business at its founding, we are known for pursuing our goals like a dog on a bone. We are fiercely loyal – we show up each and every day and we do what we said we are going to do!”
Q: How does the business collect performance metrics?
A: “We have hardware in our truck that measures impressions by counting mobile smartphones within 100 meters.”
Q: Besides the trucks, what other advertising resources or capabilities does Bulldog have for experiential marketing?
A: “At Bulldog Mobile Billboards, our LED trucks, vinyl billboard trucks and glass-walled display trucks can produce GPS reporting, digital photos for social media purposes, and available geofencing after marketing.”
Q: What are some future goals for the business?
A: “We will continue to grow our revenue with an astonishing 85% repeat business, and continue to build our network of affiliate owners nationwide.”
Q: Share a fun fact about your company!
A: “Bakon The Bulldog will always be our top dog. He was the best.”