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Breakdown of the 2022 GO Breakout Sessions

A note from Geopath Acting President Dylan Mabin

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Profile photo of Dylan Mabinby Dylan Mabin
Acting President at Geopath

We’re less than a week away from the 2022 GO OOH Media Conference and Expo, sponsored by Geopath and OAAA, being held in sunny Marco Island, Florida.

Whether you’re a buyer, a seller, an agency, or a supplier, we will celebrate the incredible impact, creativity, and strength of OOH on May 16-18, 2022, at our first live annual conference in over two years.

Profile photo of Abby Wambach

We’ve planned a full slate of speakers, panels, and training sessions that you won’t want to miss, complete with lots of networking opportunities with old and new friends and colleagues.

In addition to our main stage headliners Abby Wambach and Bob Woodward, we’ll also host five deep-dive breakout sessions that are sure to educate and inspire.

Attendees may select two of the following sessions:

Innovation in OOH – moderated by Michael Cooper, President of Adomni. From dynamic content to new inventory types to integrated media experiences, this panel will explore the latest technologies and new market developments driving OOH forward.

Increasing accessibility of OOH – moderated by Wyatt Foglia, Manager of DSP Partnerships at VIOOH. This breakout session will explore how traditional OOH can leverage programmatic platforms to increase its share of spend in omnichannel media campaigns.

OOH – The Last Mile to Retail – moderated by Dave Etherington, Chief Commercial Officer, Place Exchange. The retail media market will reach $100 billion globally by 2024. This session will explore how OOH can access in-store and store-adjacent shopper marketing opportunities.

Proving Value in OOH – moderated by Leslie Lee, SVP Marketing, Vistar Media. This panel will explore how OOH sellers are proving the value of OOH to new categories of buyers, and the best way to use audience attribution to grow OOH’s total share of media spend.

Allyship 101 – DEI in OOH – presented by Dee C. Marshall, CEO of Diverse & Engaged. This session will help attendees become an effective Ally by seeing through a multicultural/ multidimensional diversity lens and taking ownership of creating inclusive cultures in OOH organizations. Note: this session will be repeated twice to allow more people to attend.

We’re expecting record attendance, so please don’t delay. Register today at www.go2022ooh.com.

I look forward to seeing you in Florida!

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