Blip and BillboardPlanet Team Up
to Open Marketplace Access for Quantum Users
Blip has completed its integration with BillboardPlanet’s Quantum platform, providing BBP users with a new path to connect their inventory to the Blip Marketplace and start generating programmatic revenue.
The integration allows media owners on Quantum to make their digital inventory available to Blip’s growing pool of self-serve advertisers. With only minimal setup required, it’s a light lift compared to replacing your CMS or managing a separate process. This creates a direct and scalable way to tap into new demand without adding operational complexity.
“This partnership has been in the works for a while, and we’re excited to have it live,” said Chad Smith, VP of Supply at Blip. “We’ve been focused on removing friction for independent operators who want to participate in Blip Marketplace, regardless of what CMS they are using. If you’re already on Quantum, this is the easiest way to get started with Blip.”
“The integration with Blip Marketplace provides a new supplemental sales channel for the Quantum Operator,” according to Mick Mahabadi, CEO of BillboardPlanet. “Our focus has been on creating a turnkey solution for connecting the Operator’s digital inventory to The Blip Marketplace with complete visibility on availability and proof of plays.”
The integration is available now. Media owners using Quantum who want to learn more can reach out to their Billboard Planet representative or contact Blip at supply@blipbillboards.com.
About Blip Marketplace
Founded in 2015, Blip partners with media owners of all sizes to help drive incremental revenue from their digital billboard inventory. More than 400 media owners use Blip daily as an additional source of demand. The Blip Marketplace connects digital inventory to a wide range of regional and national advertisers, many of whom are new to out-of-home and would not otherwise find or buy local digital boards. With more than 50 million daily impressions available across its network, Blip offers a flexible, self-serve model that helps media owners grow without requiring changes to their existing operations. Blip also provides one of the most widely adopted programmatic solutions in the industry, giving independent operators an easy way to tap into scalable, real-time demand.
About BillboardPlanet and Quantum
Billboard Planet is a leading provider of media management solutions purpose-built for the out-of-home industry. With a single-minded focus on elevating OOH above other media channels, BillboardPlanet has developed some of the most advanced tools available to manage, control, buy, and sell OOH inventory. Their flagship platform, Quantum, provides an all-in-one system that enables operators to streamline operations, track leases and permits, manage digital campaigns, and integrate with third-party tools. Designed with scalability in mind, media owners of any size can use Quantum to simplify the business of OOH while creating space for growth.
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